SDLG, the Volvo-owned construction equipment manufacturer, knows that there’s a lot riding on their machines. Equipment owners rely on them to meet deadlines and budgets, and equipment operators rely on them to get the job done.
It’s these skilled and experienced operators that SDLG is paying tribute to in their latest social campaign effort #ReliableSkills.The campaign’s launch film features the acclaimed South African parkour group ‘Concrete Foundation Crew’ as they dramatise the operator skills required to reliably navigate and work busy construction sites.
Launched on Facebook during the first week of September, the two-month campaign culminates with a contest to find one lucky machine operator to win a two-day, expert training session. At the same time, their employer will also receive a free worksite optimisation plan. SDLG expert instructor Fredrik Sjödin will be on location for training and optimisation from his home base in Sweden.
Magnus Rieger, Market and Communications Manager at SDLG explains, “Without skilful operators, tough African worksites would stand still. And reliably shouldering that kind of responsibility deserves some real recognition. That’s what the #ReliableSkills campaign is all about. Applauding operators and their skills.” Rieger concludes, “By sharing our expertise, SDLG is demonstrating just how committed we are to making the daily jobs of our operators and owners more profitable – and reliable.”
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SDLG offers construction equipment designed to be reliable, hardworking, cost-effective and easy-to-operate. The product range consists of robust, fuel-efficient machines for construction, mining and excavation. SDLG was founded in 1972, and cooperates with Volvo Construction Equipment since 2006. The company works globally, with locally adapted divisions to fully live up to the promise ‘Reliability in Action’.